Minnehaha Recording Company

P O D C A S T S

Podcasts come in a thousand shapes: narrative storytelling, interviews, thought-leaders pontificating, promotional spots, or full-blown audio theatre. Whatever your format, it all starts with a conversation — figuring out what you actually want to say, and how to get there without your listeners reaching for the skip button. We’ll guide you through the process, from concept to clean, listenable audio. Email us to discuss getting started.

We’ve put together the outline below to walk you through each step of podcast production — the goal isn’t to overwhelm you, just to make sure nothing explodes along the way.

1. Format

How will your show land?

Interview-style
Narrative/storytelling
Casual conversation
Research/documentary
Hybrid or something unique

2. Production Style

Think beyond words. How should it sound?

Number of people on mic
Sound effects or ambient touches
Transition or mood music
Episode intros or summaries
Commercials or live reads
Guest call-ins via Skype available

3. Episode Length

Most listeners won’t commit to new, long podcasts
20–40 minutes is a solid starting range
Longer episodes: split or save for special content
Account for music intros/outros and breaks

4. Frequency

Consistency matters: 2–4 episodes/month is a good starting point
Keep a schedule your audience can rely on

5. Music

We can help create original intro/outro tracks you fully own
Existing music works too, as long as it’s cleared

6. Target Audience

Who’s listening? Where?
Decide if your podcast belongs on an existing site or a new one

7. Outline & Pilot

A written outline keeps pace and interest
Pilot episodes, even recorded on a phone, help iron out issues

8. Hosting

Podcasts live on a server so apps can find them
New episodes are distributed via RSS feed automatically
Hosting costs vary; we can help set up the service and RSS feed
Learn more: Castos Podcast RSS Guide